1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 4.00 out of 5)
Loading ... Loading ...

If you would like to embed this video on your own site, please add you preferred height and width into the first boxes, and then copy the code from the second box:

The video will be 505px Wide and 365px High

If you feel this advertisement is worthy of your friends and family's attention, or you simply want to bookmark it for later reference, please click any of the icons below:

Alternatively, you could also email it to someone, direct from here:

1

Toyota PRIUS i-Phone Viral Strategy

Creativity Online featured a cool video which showcased a new viral marketing strategy created by Saatchi & Saatchi ad agency to promote the new Toyota PRIUS, harnessing the interactive application features of the i-Phone, where the app itself allows users to tour the new Prius, interact with the car’s ads like the billboard and basically, have some fun, with a sketching feature and a multi-level game using the iPhone’s accelerometer.

This article has been categorised under the following topics:

Agency Responsible

Agency: Saatchi & Saatchi

Country: Multi-National

Website: www.saatchi.com

Email: new-business@saatchi.com

Tel: +1 212 463 2000

Read the comment someone left below:

  1. NI-Limits wrote (on November 5, 2009):

    Now this is an interesting concept, and imagine a surge to take place in 2010 with more interactive ads popping up all over the place…

Leave your comment here: