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SPCA Signs
Direct Daily featured an ad strategy by the Malaysian branch of Grey ad agency, to encourage more people to adopt dogs from the SPCA, by making them realize that something was missing from their homes. That something was the faithful presence of a canine guardian. Signs resembling the ubiquitous “BEWARE OF DOG” warning plaques were placed at the gates of houses – with the copy warning viewers to “BEWARE OF BROOM”, “BEWARE OF ROLLING PIN” and “BEWARE OF SANDAL”. This was based on the common act of threatening intruders with the nearest available object in the absence of a better form of defence. The payoff states that “Nothing protect your home like a dog” followed by a call-to-action to adopt one from the SPCA centre of pets.
Agency Responsible
Agency: Grey
Country: Multi-National
Website: www.grey.com
Email: nicky.lim@grey.com
Tel: +603 2178 0000
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