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The Works ad agency created a series of funny and sexy video ads featured in The Inspiration Room, for Jim Beam bourbon liquor’s video campaign, hilariously depicting the perspective of the bourbon in the form of a hot girl, towards the lifestyles of most guys today, or how it changes the perspective of a girlfriend [...]
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To launch Big Brother 2008 on Network TEN Australia, Marketforce ad agency devised an idea using Bluetooth messaging that engaged a young tech-savvy audience via their mobile phones, featured in Direct Daily. They installed Bluetooth transmitters in over twenty high-traffic bus shelters around town. The transmitters automatically sent two anonymous text messages to anyone standing [...]
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To grab attention for the new Ambi Pur “Pink Flower” Room Spray and its amazingly fresh fragrance. An ad smells of nothing. So, they addressed the eyes rather than the nose and created the first ad that makes a scent visible: The supersize pop-up! These pop-ups were installed behind doors in (smelly) public spaces where [...]
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