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In an effort to thwart domestic violence, Ogilvy was hired to create an awareness campaign. So they attached adhesive foils to windows of high-visibility apartments. These foils showed strikingly lifelike violent situations. At first glance, passers-by thus became witnesses of scenes of domestic violence. Two windows further on, they directly addressed passers-by by means of [...]
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Orange France provided their customers with a Christmas deal that will last all the way through 2010, promoted with the the proposition, “Et si noël durait toute l’année ?” (What if Christmas lasted all year?), through the works of one of the network companies for Publicis ad agency. Christmas, traditionally associated with winter in France, [...]
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Direct Daily featured an ad strategy by the Malaysian branch of Grey ad agency, to encourage more people to adopt dogs from the SPCA, by making them realize that something was missing from their homes. That something was the faithful presence of a canine guardian. Signs resembling the ubiquitous “BEWARE OF DOG” warning plaques were [...]
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