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Orange Christmas All Year Round
Orange France provided their customers with a Christmas deal that will last all the way through 2010, promoted with the the proposition, “Et si noël durait toute l’année ?” (What if Christmas lasted all year?), through the works of one of the network companies for Publicis ad agency. Christmas, traditionally associated with winter in France, is associated with summer imagery in outdoor and television advertising. Lenticular printing was used to transform posters from winter scenes to summer scenes. Both aspects of this promotion was highlighted in The Inspiration Room.
Agency Responsible
Agency: Publicis
Country: Multi-National
Website: www.publicis.com
Email: richard.pinder@publicis.com
Tel: +33 (0)1 44 43 75 81
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