There are countless advertising concepts out there that any ad agency is capable of conjuring up, but we’ve recently discovered that they are not the only ones with creative talent, as there are some who are themselves the advertisement. One such individual goes by the name of Jason Sadler, a.k.a The Human Billboard, the star of I Wear Your Shirt, a gentleman from Jacksonville, Florida, USA, as featured in Ad Pulp.

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Mr Sadler explains: “Well it’s a pretty simple idea and I’m a pretty simple guy. For 2009, I am selling the upper-half of my wardrobe (shirts). I am selling every day of the year at face value, so January 1 is $1 and December 31 is $365. I will be selling all 365 days without exception!”

Sadler says, “It is no secret, I am not a rock star, professional athlete, male model or anything internet spectacular. But I do have a passion for marketing, I find myself to be a pretty active guy and like achieving interesting goals.”

He continues: “If you have something fun to send, feel free to include with your shirt: ie – other items of clothing, your company branded stress ball or even your custom bedazzled iPhone case! Also, I’ve got a very flexible schedule, so if you are interested in having me come to you or your place of business email me, I’ll bring my video camera and document the entire trip.”

Super Important Note that he includes:“I wear X-Large shirts and the shirt doesn’t have to just be your company, you can have me wear a pink Carebears shirt if you want. Some restrictions do apply, though.”

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Read the comment someone left below:

  1. NI-Limits wrote (on November 20, 2009):

    With the rise of social-media and social-media celebrities, we can quite easily imagine this method of advertising becoming more and more popular over the course of the coming year…

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