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Heart FM CD Billboard
This billboard was created for Heart 104.9FM at the Waterfont Clock Tower in Cape Town. The public was asked to bring in their old (and even new) CDs to create the largest CD billboard ever made. With Hearth 104.9FM, there’s no need for CDs in Cape Town. The back, silver-side of each CD was used to spell out and reflect “104.9FM”, while the front, non-reflective side made up the rest of the billboard. Participants were able to pick a number, have their CD placed on that number on the billboard and stand a chance to win a variety of instant prizes and vouchers.
Via Direct Daily
Agency Responsible
Agency: Lowe Bull
Country: South Africa
Website: www.lowebull.com
Email: Andrew.gillett@lowebull.com
Tel: (+27)0214878900
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