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In order to reclaim their position as one of the coolest fashion brands in Berlin, Adidas Originals launched the competition “Berlin’s most original personality?” amongst the relevant audience. The campaign used and generated many different media channels, connecting with and inviting the audience to create self-promoting campaigns, featured in Direct Daily.
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In conjunction with the ongoing Milk campaign, Touché! PHD (AppStore certified) and Nolin BBDO combined their efforts to create an online video game called “Knitting Mania”. Already available on the reconfortant.com website and on Facebook, the arcade game is now mobile and adds a direct interaction between players with scoreboards. This thrilling game is directly [...]
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Adland featured an article depicting that The Denver Egotist reports on the undersea billboards hoax, a stunt pulled by Ivar’s Seafood Restaurant, developed by Heckler Associations ad agency in Seattle, has veered off the storytelling map and is read as outright lying by punters. In this very creative piece of viral marketing Ivar’s had underwater [...]
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