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Axe Day And Night SMS

Direct Daily came across a cool interactive print ad created by Lowe Worldwide ad agency, for AXE, where the reader needs to send a text message to AXE to complete the seductive page promoting the new Axe Day & Night fragrance range.

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VicRoads City GT Awareness Campaign

In an Ads of the World featured ad; VicRoads of Melbourne transport, sought the services of JWT ad agency to create a public awareness campaign to deter people from using the phone while driving, and simultaneously promoting the new City GT. An interactive game was developed to depict that as soon as the player answered [...]

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Nestle’s Dancow Milk Children’s Campaign

Bliss Blog featured a touching children’s campaign entitled “Let Us Be Parents Who Listen More”, by Publicis ad agency of Jakarta, Indonesia; for Nestle’s Dancow Milk, showcasing a public touch screen interactive ad where a little girl shares important messages to the person touching the screen, concerning the importance of child-freedom from over-expectations of parents [...]

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