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In order to reclaim their position as one of the coolest fashion brands in Berlin, Adidas Originals launched the competition “Berlin’s most original personality?” amongst the relevant audience. The campaign used and generated many different media channels, connecting with and inviting the audience to create self-promoting campaigns, featured in Direct Daily.
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Featured in Direct Daily, a Västtrafik campaign’s goal was to make public transport easier to use for the people of Sweden. To achieve this, Forsman & Bodenfors ad agency focused on the web-based travel planner, and developed a widget as well as made it work with cellphones and iPhones. Then they took the travel planner [...]
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Direct Daily featured a cool advertising method introduced by Bungalow 25 ad agency of Madrid, Spain, to promote Casino Gran Madrid. The slot machine concept was the main focus that allows the public to “interact” with the billboard and earn a chance at 80 thousand Euros at Casino Gran Madrid.
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