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To grab attention for the new Ambi Pur “Pink Flower” Room Spray and its amazingly fresh fragrance. An ad smells of nothing. So, they addressed the eyes rather than the nose and created the first ad that makes a scent visible: The supersize pop-up! These pop-ups were installed behind doors in (smelly) public spaces where [...]
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Method, the People Against Dirty home cleaning products company, have got into some hot water over their “Shiny Suds” commercial, featured in an article from The Inspiration Room which was developed to express the company’s support for Household Products Labeling Acts, requiring product labels to reveal the chemicals being used. However, while some saw it [...]
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Direct Daily came was introduced to a new form of advertising when New Zealand branch of TBWA ad agency built special adshels that went through a monthly cycle, literally meaning an ad space that went through PMS, to demonstrate just how much Flossie.com understood the needs of women.
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