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Tryvann Winter Park is a modern and highly equipped ski resort only 15 minutes from the center of Norway’s capital city, Oslo. Whilst downtown can be completely free of snow, Tryvann can be a winter wonderland with perfect ski conditions. A smart technical solution made it possible to create a mini snowstorm inside transparant billboards. [...]
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In order to reclaim their position as one of the coolest fashion brands in Berlin, Adidas Originals launched the competition “Berlin’s most original personality?” amongst the relevant audience. The campaign used and generated many different media channels, connecting with and inviting the audience to create self-promoting campaigns, featured in Direct Daily.
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Direct Daily came was introduced to a new form of advertising when New Zealand branch of TBWA ad agency built special adshels that went through a monthly cycle, literally meaning an ad space that went through PMS, to demonstrate just how much Flossie.com understood the needs of women.
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