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Big Brother Watching You

To launch Big Brother 2008 on Network TEN Australia, Marketforce ad agency devised an idea using Bluetooth messaging that engaged a young tech-savvy audience via their mobile phones, featured in Direct Daily. They installed Bluetooth transmitters in over twenty high-traffic bus shelters around town. The transmitters automatically sent two anonymous text messages to anyone standing within range. The first message was tailored specifically to each location, whilst the second (sent 30-40 seconds later) was the reveal.

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Agency Responsible

Agency: Marketforce

Country: Australia

Website: www.marketforce.com.au

Email: info@marketforce.com.au

Tel: (08) 9488 9488

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