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Anti Violence Window Foils

In an effort to thwart domestic violence, Ogilvy was hired to create an awareness campaign. So they attached adhesive foils to windows of high-visibility apartments. These foils showed strikingly lifelike violent situations. At first glance, passers-by thus became witnesses of scenes of domestic violence. Two windows further on, they directly addressed passers-by by means of additional adhesive foils bearing the words: ‘Looking away supports violence’. So they directed their attention to the website of the ‘Intervention Center Against Domestic Violence’ www.häusliche-gewalt.de.

Via Direct Daily

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Agency Responsible

Agency: Ogilvy

Country: Multi-National

Website: www.ogilvy.com.au/sydney

Email: info@ogilvy.com.au

Tel: +612 9373 6333

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