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Adidas Viral Strategy

In order to reclaim their position as one of the coolest fashion brands in Berlin, Adidas Originals launched the competition “Berlin’s most original personality?” amongst the relevant audience. The campaign used and generated many different media channels, connecting with and inviting the audience to create self-promoting campaigns, featured in Direct Daily.

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Agency Responsible

Agency: TBWA

Country: Multi-National

Website: www.tbwa.com

Email: laurie.coots@tbwaworld.com

Tel: +1 212 804 1300

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